This Chapter deals with
introducing the reader towards the basic concept of Retail business and its
impact on Retail Banking. It also lays the foundation of the book as to what
are the areas that a grassroot banker needs to focus on in order to be a
successful Retail Banker.
This section deals with
understanding the meaning of Retail Banking. It will give an insight on the
different aspects of Retail banking.
This section will create an
understanding about the boom in retail sector. With the help of data and
examples, the author has tried to create a foundation for the reader to
understand why he should be focusing on this segment.
This section speaks about the
fast changing environment of information technology and macroeconomic
environment. How these aspects have affected the way banking is being done
these days? How the trend of GDP and per capita income indicates towards the
way in which business is off taking towards Retail.
This section creates an
understanding as to why banks in particular should be focusing on retail. How
the shifting of bank’s focus from class banking to mass banking has become
mandatory in the current economic scenario. It talks of reforms in banking
regarding Income recognition norms. How the pressure of nonperforming assets in
the corporate sector is forcing the banks to rethink on its business strategy.
How the shift of economy towards Service sector is changing the entire dynamics
of banking. It emphasis on the competition, that every bank is bound to face
with the onset of differentiated licensing policy and private bank licensing
policy of the Government. Reading this chapter will make the reader realize
that the basic survival of any bank today, depends on how well the Bank
develops its Retail segment. Finally the chapter helps the reader identify ten
challenges that a banker may face in Retail Banking.
The final section of this chapter
sums up the basic rules that a banker needs to follow in order to be a
successful Retail Banker. The rest of the book focuses on developing on these
rules
This chapter deals with the
various aspects of knowledge and information that a Banker needs to have handy
in order to function effectively. Which are the areas where the Smart Banker
needs to update himself on a regular basis in order to take a lead.
KNOW THE GOLDEN RULES
This section emphasizes on three basic areas where the retail banker needs to lay stress on. First, bankers are required to be updated on new products or services to support changing business demands as well as customer needs. Second, the rapidly changing field of Banking requires more sharing and analysis of information from multiple sources. An finally, growing regulatory demand require more rapid comprehension of what the areas of control are. It also focuses on understanding Bank's internal policies that guide in the different aspects of Banking.
This section emphasizes on three basic areas where the retail banker needs to lay stress on. First, bankers are required to be updated on new products or services to support changing business demands as well as customer needs. Second, the rapidly changing field of Banking requires more sharing and analysis of information from multiple sources. An finally, growing regulatory demand require more rapid comprehension of what the areas of control are. It also focuses on understanding Bank's internal policies that guide in the different aspects of Banking.
This section introduces the reader to the concept of area
profiling with respect to business opportunities and market risk. With the help
of examples the author has tried to explain how the profiling can be done. Who
would be the best source of market intelligence etc.
Here the importance is laid on understanding the internal
mechanism of the Branch. How the manager needs to manage his/her time to be
updated on all that is happening in the branch. The section also clearly
clarifies in few simple steps what the manager can do in order to understand
the business/manpower profile of the branch. It also links knowledge with the
leadership trait of a successful manager, thereby holistically approaching the
aspects and importance of Knowledge management at the same time.
Technology is the most important driver of business today.
This section gives an insight to the reader about the role technology plays in
banking and how simple technology related training can help him/ her gain
advantage. Certain aspects of technology are organization related. Most of the
time it is seen that the technology infrastructure remains underutilized. This
section tells the reader what he can do at his level to ensure optimum usage of
technology made available to him. This will ultimately lead to increase in the
profitability of the branch.
Here the reader is made aware of the fact that the economy
is in a dynamic state. Changes keep happening very frequently with respect to
policies, regulations etc. What are the specific areas that the banker needs to
focus on instead of getting lost in the
plethora of information available.
Every Bank is guided by its own
rules and policies based on the guidelines of RBI and Government of India.
Thorough knowledge and understanding of the policies is mandatory for all
Bankers. Any Violation would jeapordise the career of the banker in addition to
creating risk for the Bank. This final section creates awareness on this aspect
and also highlights the policies which every banker should read on a regular
basis.
This chapter deals with the most important aspect for any
business, that is the “Customer”. It start from Lead creation to lead
conversion and finally to customer retention.
This section creates an understanding of the importance of
Empathy on customer service. It also highlights the various expectations of a
customer while dealing with banks in particular. Banking being a specialized
field is different from other retail services, hence the understanding too has
to be different. This section highlights the specific expectations from the
banking industry.
This section highlights the shift from product centric model
of business to customer centric model of business in Banking. With the help of
examples, this difference is brought out clearly for the reader to understand
how his approach should be. This section further emphasizes on CRM ( Customer
Relationship Management). How CRM as a tool helps the Bank to create value
addition for the customer as well as initiates the customer to a higher level
of delight.
Customer is always right..So goes the maxim. Many bankers
feel that this statement is a bit over rated. But as research proves, it is the
perception of a customer that makes of kills a business. This section creates
an understanding on this principle. It takes the reader through understanding
the basic concepts of RATER model of service excellence. How a customer
perceives the bank through this model. This section will help in understanding
the perception of the customer in a very effective manner covering all aspects
of customer service.
This section deals with Customer dialogue. The way a banker
communicated with the customer in the earlier days is in contrast with the
present day communication system and the banker has to adapt to this change.
Effective communication is the fundamental basis for the success of any
business. This section helps the reader develop his skills as a good communicator
with respect to when and how a dialogue is initiated leading to how this
dialogue should be continued in order to convert the leads.
This section deals with the management of customer flow. The
reader gets an idea on various methods of managing large inflow of customers.
How analysis of customer flow can help the banker to manage the inflow in a
more effective manner. This section also helps the reader in understanding the
concept of LAYOUT can be integrated with the flow of customer so that the
perceived waiting period is brought down to zero. On the other hand the actual
waiting period can give the opportunity for merchandising the products or
taking feedback for improving the customer service.
This section primarily deals with lead generation and lead
conversion. The reader through this section can understand the nuances of
generating leads and develop skills for converting these leads into business
opportunities.
This chapter basically talks about managing manpower
resources. What are the areas where the Manager can smartly extract optimum
contribution from team members by managing conflict, coaching/ Mentoring etc.
It also covers the basic concepts of Personal grooming and Business etiquette.
This section focuses on the area of personal grooming. It
makes the reader understand the importance of proper grooming. How dressing and
accessories can help create a positive brand image for the organization. Basic
tips for ladies and gentlemen are pointed out separately to create an
exhaustive understanding.
This chapter deals with meaning and importance of business
etiquette. Different etiquettes for superiors, subordinates and clients is
given out separately for the reader’s understanding.
This section deals with participative management. The
importance and benefits of working in a team. How the team is empowered by
delegation. The qualities that a leader needs to develop in order to make
participative management more effective. The process of participative
management.
This sections deals with Discipline management. How this can
be used as a tool of management. What are the different types of conduct based
and performance based violations. What are the different alternatives available
to the bank for resolving these issues.
This section talks about employee counselling. Identifying
when counseling is required and how it can be done.
The final chapter deals with the aspect that is the ultimate
target for any business ie. PROFIT.
This section introduces the reader to the concept of Profit
Centre. Identifying the profit centres of the area where the branch functions
and profiling the area so as to link the right product with the right
consumer. Focussing on the demand of an
identified group leads to optimum utilization of resources. That is the message
the chapter intends to convey.
This section deals with innovation. How you need to
constantly innovate in order to remain in the market and take a lead. What are
the areas in which you need to innovate. The focus is on innovating on customer
experience areas. Deals with Service innovation, Channel Innovation,Innovation
in internal processes and innovation in societal Impact.
Ethics is considered to be a very important element. This
section deals with business ethics. Why is ethics important. What are the
ethical ways for a banker? How to identify an ethical practice from an
unethical one?
This section deals with change management with respect
Banking in particular. A detailed discussion on change will give clarity to
this concept. Why change is relevant. How can it be made acceptable to the
team.
GOAL SETTING
The importance of Goal Setting is important for any
organisation. Why Goal setting is important for a Bank. What are the different
steps to be followed for setting goals. How strategy is formed to achieve these
goals. What are the ways through which the manager can ensure that these goals
are achieved?
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